Friday, 1 February 2008

Who Uses The Internet?

Internet popularity has certainly boomed over the last ten years, currently 63.8% of the UK population are internet users, according to Internet World Stats. 2007 saw a rise in the amount of broadband users, with 84% of the UK internet population surfing on a broadband connection. This was a rise of 15% from the previous year.

How are us Brits using our time online? Searching for goods and services was the top activity online, with 84% doing so. However, more men contributed to this (88%) than women (79%). Women's favourite internet pastime was e-mail, with 80% spending their time doing this.

Unsurprisingly money also affects who uses the world wide web. According to the same site, 93% of those with an income over £36,400 had internet access. Compare that to adults with an income under £10,400, where 51% had never even used the internet.

Expect the amount of users to rise considerably in the coming months and years. With every passing day the internet becomes more and more important in everyday life.

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