Thursday, 14 February 2008

Valentine's Day - The YouTube Way

More specifically, the Queens of the Stone Age way. Josh Homme and co have asked their fans to send in videos of them making out to recent single 'Make It Wit Chu' for Valentine's Day, read all about it here. They've created a group on YouTube for the clips to be sent to, the link is there if any of you decide to go for it...(I won't judge). Here is the video for Make It Wit Chu to give aspiring 'filmakers' some inspiration:



While technically I'm not reviewing anything in particular, this is still a great example of the impact YouTube is having on every different media platform out there. The connection between musician and fan is literally only a click away. YouTube has grown immensely since its conception in 2005, affecting music in positive and negative ways. Fans can post their own music videos. This could be a video they've created for a certain song and edited together. It could also be a mobile phone clip from a recent gig. However rather than embracing YouTube, unsurprisingly big music corporations are not as receptive to the amount people can access. Hence the reason why if you post an official music video used by the band in question, it will probably be taken off as soon as the record label realises it's on there.

As QOTSA have proven though, YouTube is also a way of giving the fans something back. Admittedly, it is a bit different to what competitions have been offered before by others. But it still allows fans to interact via the web and have the chance of being seen by the band and millions online. I'm certain there are going to more cases of band's offering their fans competitions through YouTube. Perhaps not quite in the same way as Homme has done here, mind.

1 comment:

Jim said...

Some really good posts here - as you say, the Queens of the Stone Age post isn't really a review - it's more of a comment/analysis of YouTube culture and the way bands are using it. You link well and have some good things to say. I like the other posts too - the links in the timeline are excellent, though details get a bit sketchy later on. Did you source this timeline from somewhere? If so, it's good form to link back to your source.

Overall, a really good start - though you should try to take some time to proof read your posts.