Friday, 14 March 2008

Group Blog Promotion

I was part of the infamous Bedroom Bandits, reviewing the good, the bad and the ugly of the podcast world. In order to promote our blog, it is key to target our audience, mainly students who enjoy listening to podcasts. Social Networking sites are very important, as most students have a myspace/facebook/whatever else there is. So perhaps creating our own page, and linking to whatever ones we feel are worthy of our audience's attention. If they have own myspace pages, they could be included in our top friends. Another way of promoting our blog would be to find forums or message boards dedicated to the podcast world. By offering our constructive opinion on relevant topics, we could again link back to our blog through a signature, so not to be too obvious. Dedicated, independent podcast sites could also be worth a visit, again try and set up some affiliation and link to each other's web pages.

Lest we forget, there is a world outside of the internet. Promotion in the real world could be useful as well. Even by just adding the URL of the blog on letterheads, or anywhere else that would be applicable, will generate some interest. Word of mouth is a forgotten tool, telling friends to check out your blog can lead them to telling their friends, who tell their friends, until the whole world is reading your blog.

No comments: